Archive for the ‘marketing’ Category
Self-aware robots
Hod Lipson demonstrates a few of his cool little robots, which have the ability to learn, understand themselves and even self-replicate.
An I’ll-be-back marketing idea
Remember the frightening story from the Terminator. Do we dare to think with today’s eyes?
My try.
… and T4 is comming out next year.
Great marketing success on mobile platform
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The interest in mobile advertising is growing and today there is much more interest and development around mobile advertising. Very first basic rule is – all mobile advertising has to be permission based.
Now on interactive media we are learning about interactive marketing campaigns. They can be designed purely for that media – say like Adwords on Google on the internet – or they can be done in conjunction with an old media and a new media – like voting on TV shows through the mobile phone SMS text messaging function.
On mobile we have the only mass media platform which is truly personal, permanently carried, always on, has a built-in payment system, is available at the point of creative inspiration, and accurately measures its audience.
In Japan today, 44% of Japanese mobile phone owners click on the links on their ads – that means these Japanese are not avoiding the ads! 44% of Japanese mobile phone owners like their mobile ads so much that they actually do click on the links !
Are provocative ads more effective?
Automated marketing
Most people will agree with this definition: "Marketing is communication, it’s a dirty business, marketeers are kind of wizards. Basically marketing is searching for a way to fulfil consumers’ wants, attempting to mould them toward the products or services offered between need and best way to fulfil the need." This sounds a bit creepy, but if you add some prediction and technology development to this story, it could be frieghtening.
Is it possible to automate this process?
Merging virtuality and reality
Ray Kurzweil predicts that computers the size of blood cells will create fully immersive virtual realities by 2033. Wow?! Exponential growth in processing power and the shrinking of technology would see the development of microscopic computers.
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