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Archive for the ‘marketing’ Category

Fat marketing

Latest media trends

Did you know there were 6.6 billion people and 3.3 billion cellphone subscribers in October 2007? 60% take mobile phone to bed every night.

I agree with Tomi saying: “I’ve been saying for a long time now, that mobile is to the internet, like TV was to radio, a far more compelling and soon-to-be dominating mass media platform.”

Do you want to know why today is not the same as yesterday? Get a new book from Tomi T Ahonen called Mobile as 7th of the Mass Media.

Internet business



If you blast your message out to anyone who will listen, aiming for a quick profit, the Internet won’t bring you any more business than standing on a street corner with a megaphone.

If your activities contribute to building long-term, trusting relationships with prospective clients and referral sources, you’ll get business on the web.

Worst web two zero buzzwords



Microblog
When you’re too lazy or important to write more than one sentence.

Podcast
Bet Apples wishes it could earn royalties off this dog-eared term.

Crowdsourcing
The wisdom — and the tyranny — of the masses.

Mashup
An application that’s still just an application.

Monetize
Plain old “making money” is so 2007.

Tweet
Not just something birds do anymore, unfortunately.

Poke
There was a reason your mom told you not to do this.

Vlog
As if ‘blog’ didn’t already offend the ear enough.

Cloud-computing
The nimbus vs. cumulus debate can’t be far off.

Friending
Another odious gerund from the social networking realm.

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Web 2.0 Consulting story
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“I can’t get WEB 2.0 working on my Windows Vista. Damn” ;)

E-bay, story and philosophy

Today I went to see a presentation by Neel Sundaresan, the director of eBay Research Labs and a distinguished research scientist. He held an interesting lecture beginning with an “Ultimate reject letter“.

Next, he expressed Ebay’s business standpoint in a very amusing way, with a funny example. His message was simple and clear – national philosophy doesn’t work in global economy.

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