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Archive for the ‘marketing’ tag

Communication languages

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The Verbal Processor. He wants to talk through all decisions and ideas. There’s a lot of talking that goes on during your exchange with a verbal processor but not form you; it needs to come from him. At the end of a conversation you might be exhausted, but the verbal processor is just getting warmed up.

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Most popular daily goals are related to healthy, food & drink

Social Media Revolution

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  1. China: 1,333,010,000
  2. India: 1,169,050,000
  3. United States: 307,411,000
  4. Facebook: 300,000,000
  5. Indonesia: 229,965,000

Reference:

List of countries by population
300 Million and On

History of Marketing

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“It explains the history of marketing – from the relatively simple olden days which saw few brands and simple USPs to the current situation of sensory and mental overload where the consumer is incessantly bombarded with advertising. This resulted in the radical shift from advertising acceptance to outright rejection.”

“Marketing people, kill yourselves”, Bill Hicks

Fat marketing

Latest media trends

Did you know there were 6.6 billion people and 3.3 billion cellphone subscribers in October 2007? 60% take mobile phone to bed every night.

I agree with Tomi saying: “I’ve been saying for a long time now, that mobile is to the internet, like TV was to radio, a far more compelling and soon-to-be dominating mass media platform.”

Do you want to know why today is not the same as yesterday? Get a new book from Tomi T Ahonen called Mobile as 7th of the Mass Media.

Inovacije brez konca

“Neskončne inovacije od nas zahtevajo, da se osredotočimo na neskončne vidike tistega, kar ponujamo odjemalcem in sodelavcem. Čas in prostor sta končni razsežnosti, dirki s ciljno črto. Četudi prvi pritečete čez ciljno črto, na cilju nimate početi kaj drugega kot čakati, da pritečejo še drugi tekmovalci”.

Odlomek iz knjige Funky Business.

Ta razmišljanja so me navdihnila, da zamenjam naslov bloga v terra incognita.

E-bay, story and philosophy

Today I went to see a presentation by Neel Sundaresan, the director of eBay Research Labs and a distinguished research scientist. He held an interesting lecture beginning with an “Ultimate reject letter“.

Next, he expressed Ebay’s business standpoint in a very amusing way, with a funny example. His message was simple and clear – national philosophy doesn’t work in global economy.

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Učinkovito e-komuniciranje

Komuniciranje preko elektronskih pisem je stara tema, katero skušam prilagoditi na razmišljanje dva nula, prenesti v današnji čas. Komunikacijski principi se spreminjajo hitro, potrebno je stalno prilagajanje.

Napišite bistvo v naslov, uporabljajte tage

Prejemnik mora v naslovu dobiti potrebne informacije, da se lahko takoj odloči, če bo pošto odprl, poslal dalje ali zbrisal. Vaš mail ni edini!

  • “Pomembno, preberi takoj!” (Nikakor). Kaj je pomembno in kaj ni, ne odločate vi. Če je vsebina pomembna, jo enostavno dajte v naslov.
  • “Sestanek” (Nikakor). Premalo informacij – brez odpiranja pošte ni mogoče izvedeti za podrobnosti, zato je naslov precej neuporaben.
  • “Follow-up glede sestanka” (Pogojno). Prejemnik najde povezavo med vašim imenom in potrebo po sestanku.
  • “Ali potrebujemo večji prostor za sestanek prihodnji petek?” (Odlično) Informacija odpira takojšno razmišljanje o velikosti sobe, možni relokaciji in pošte ni potrebno odpreti.
  • “Hotel Slon, Petek 10.3., oglaševanje, web dizajn, wordpress” (Super) Podajanje ključnih informacij v naslovu samem bo pospešilo odgovor. Z uporabo tagov strnete v naslov še več ali celo vse informacije in tako še bolje opišete, za kaj gre.

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Self-aware robots

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    Hod Lipson demonstrates a few of his cool little robots, which have the ability to learn, understand themselves and even self-replicate.

    An I’ll-be-back marketing idea

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      Remember the frightening story from the Terminator. Do we dare to think with today’s eyes?

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          My try.

            … and T4 is comming out next year.

            Are provocative ads more effective?

            Legendary Toscani communication.

            More:

            Never Gonna Cry Again JeansPhoto Session by Creamteam 3/ When Girl is at right Place on Right Time...Photo Session by Creamteam 3/ Barber GirlApple Expo Remix '08: Crumpler - provocative adTR06 2338 Provacative advert, Kuşadası, TurkeyProvocative Comcast adGREEN MEN ON THE BRAINAnyone for tennis?see0710[1]adv_4558.xlarger[1]Any film you can imagine2254196645_58e494cc58_o[1]harvardcrimson0712[1]

            I believe they are. Do you?

            Automated marketing

            Most people will agree with this definition: "Marketing is communication, it’s a dirty business, marketeers are kind of wizards. Basically marketing is searching for a way to fulfil consumers’ wants, attempting to mould them toward the products or services offered between need and best way to fulfil the need." This sounds a bit creepy, but if you add some prediction and technology development to this story, it could be frieghtening.

            Array

            Is it possible to automate this process?

            Merging virtuality and reality

            Ray Kurzweil predicts that computers the size of blood cells will create fully immersive virtual realities by 2033. Wow?! Exponential growth in processing power and the shrinking of technology would see the development of microscopic computers.
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