Era of modern technology
Mobile phones and internet is making groups of social networks. People should understand it and live with it. Natural behavour of social networking is that we have a lot of so-called alpha users, evangelist, people which can gain other users into action. It’s natural social network behavour. It is out there, people is making it.

In online community we usualy have a lot of alfa users. Anybody have ability to become alfa user. Who can determine, who is real alpha user and who is not? Advertising agencies, which can produce games and entertaiment among this information. Community is usualy measured by several different sources, what means that there are more information resources on the market.

All alpha users can act as »big brothers« and are competing for information power throught several nodes, which are basicly independent social channels. Souch users produce and absorb most relevant information among society. It is situation of virtual democracy.

People decide

People, network of alpha users is having ability to change situation and they need to be guided and organized. Ordinary people and users which build around themselves their own social networks are running online community.

Alfa users produce information channels

Communities are changing people’s behavior and social needs. They have need to participate online and their online personality is saint.

Social networking hubs

So called alpha users are community communicators. They are leaders to their own virtual worlds, which together establish »virtual control« over community. We also know users called evangelist, which usualy produce relevant information. It can be alone user or a small network.

Power of digital community

Online community is constructed from several nodes, which have their own opinion and goals and they are managing their own social network. They are influented by opinion makers, alpha users, evangelists. There is no starting or ending point of community.

Alpha users are connecting informations together and they need a change time to time. Online community need several political changes to establish healthy collaboration among users, alpha users, evangelist and rest of (non) virtual society.

Fun

People need fun, entertaiment and development, network of alfa users needs leaders which want’s to procede certain actions for further community development, connect social channel into rest of society and worldwide.