In 2009 marketers will find their accidental spokespeople (employees & customers) and give them ways to amplify their voices. – Rohit Bhargava
Live conversations with consumers, empathetically executed, can have far bigger payout and viral word of mouth impact than most social media tools. – Pete Blackshaw.
We’ll need to do more dot-connecting between existing processes and social media output. We’ll see a flatlining of references to “my Twitter programme” and more references to my offline/online “conversational ecosystem”. – Pete Blackshaw.
Shopping goes social. Using Facebook Connect & Open Social Platform, shoppers will be able to see what friends are recommending, buying and rating integrated into the shopping experience.