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Archive for the ‘marketing’ Category

What drives you?

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Abraham Maslow hierarchy of needs rewrite – Drive in 10 minutes.

Communication languages

Array

The Verbal Processor. He wants to talk through all decisions and ideas. There’s a lot of talking that goes on during your exchange with a verbal processor but not form you; it needs to come from him. At the end of a conversation you might be exhausted, but the verbal processor is just getting warmed up.

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Start a movement. Today!

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Social Media Revolution

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  1. China: 1,333,010,000
  2. India: 1,169,050,000
  3. United States: 307,411,000
  4. Facebook: 300,000,000
  5. Indonesia: 229,965,000

Reference:

List of countries by population
300 Million and On

Social Media Predictions

Social Media

In 2009 marketers will find their accidental spokespeople (employees & customers) and give them ways to amplify their voices. – Rohit Bhargava

Live conversations with consumers, empathetically executed, can have far bigger payout and viral word of mouth impact than most social media tools. – Pete Blackshaw.

We’ll need to do more dot-connecting between existing processes and social media output. We’ll see a flatlining of references to “my Twitter programme” and more references to my offline/online “conversational ecosystem”. – Pete Blackshaw.

Shopping goes social. Using Facebook Connect & Open Social Platform, shoppers will be able to see what friends are recommending, buying and rating integrated into the shopping experience.

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Facebook is new television

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I agree. Do you?

“Ker je nerazumnost bolj čustveno nabita in zahteva manj znanja, ljudem več pove in jo je lažje požreti. Teorije zarote so kot mamilo, ki gre naravnost v kri in vas “razvestli”. Zdaj se priključite na internet. Ne vbrizgate si, pač pa naložite. Naložite si točno tisto, kar ustreza vsem vašim pristranskim stališčem.” (Yaron Ezrahi).

Facebook je odličen pripomoček.

History of Marketing

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“It explains the history of marketing – from the relatively simple olden days which saw few brands and simple USPs to the current situation of sensory and mental overload where the consumer is incessantly bombarded with advertising. This resulted in the radical shift from advertising acceptance to outright rejection.”

“Marketing people, kill yourselves”, Bill Hicks

How mouch Facebook addict are you?

Facebook reaches over 45 million (U.S.) monthly people.

Informacijska odvisnost

Civilizacijska nadgradnja laži – neresnice je neresničnost – virtualnost. Ni še povsem jasno, kako, če sploh, bomo preživeli virtualni svet, v katerega so nas ujeli. Virtualna ekonomija, virtualne vojne, virtualna družba in virtualni prijatelji. Najprej se zdi, da v računalnikih in na svetovnem spletu izmišljeni svet živi sam zase, da nas ne zadeva in ne ogroža. Pravkar pa doživljamo svetovno kataklizmo, ker se je virtualni svet spečal z realnim, ker so nas predniki spet vodili za nos, ker je ponovno zavladala laž. Res.

Fat marketing

Latest media trends

Did you know there were 6.6 billion people and 3.3 billion cellphone subscribers in October 2007? 60% take mobile phone to bed every night.

I agree with Tomi saying: “I’ve been saying for a long time now, that mobile is to the internet, like TV was to radio, a far more compelling and soon-to-be dominating mass media platform.”

Do you want to know why today is not the same as yesterday? Get a new book from Tomi T Ahonen called Mobile as 7th of the Mass Media.

Internet business



If you blast your message out to anyone who will listen, aiming for a quick profit, the Internet won’t bring you any more business than standing on a street corner with a megaphone.

If your activities contribute to building long-term, trusting relationships with prospective clients and referral sources, you’ll get business on the web.

Worst web two zero buzzwords



Microblog
When you’re too lazy or important to write more than one sentence.

Podcast
Bet Apples wishes it could earn royalties off this dog-eared term.

Crowdsourcing
The wisdom — and the tyranny — of the masses.

Mashup
An application that’s still just an application.

Monetize
Plain old “making money” is so 2007.

Tweet
Not just something birds do anymore, unfortunately.

Poke
There was a reason your mom told you not to do this.

Vlog
As if ‘blog’ didn’t already offend the ear enough.

Cloud-computing
The nimbus vs. cumulus debate can’t be far off.

Friending
Another odious gerund from the social networking realm.

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Web 2.0 Consulting story
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“I can’t get WEB 2.0 working on my Windows Vista. Damn” ;)

E-bay, story and philosophy

Today I went to see a presentation by Neel Sundaresan, the director of eBay Research Labs and a distinguished research scientist. He held an interesting lecture beginning with an “Ultimate reject letter“.

Next, he expressed Ebay’s business standpoint in a very amusing way, with a funny example. His message was simple and clear – national philosophy doesn’t work in global economy.

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Spontaneous Synchronization

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Simple (sound) physics at work. Imagine this simple model in another dimension.

Uporaba servisa LinkedIN.com

Mnogi servis že uporabljate kot svoje primarno orodje, v glavnem veste zakaj, ali pa ga uporabljate zato, ker ga uporabljajo vaši poslovni partnerji. Servis ima trenutno okoli 12 milijonov uporabnikov in pokriva okoli 150 panog. LinkedIN je vodilni servis na svojem področju.

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